StalkMarket's Carbon Footprint

We believe that it is the responsibility of companies claiming to offer “green solutions” or “Earth-friendly” products to quantify these claims whenever possible.  This transparency allows customers to make truly informed decisions. We recently commissioned Blue Tree Strategies to calculate a carbon footprint for our products.  You can look at the Reader’s Digest version here or look at the whole thing here.

As you will see, the overall carbon footprint of our product is fairly low – far less than taking a 10 minute shower or driving a fuel-efficient car one mile. It is also worth noting that transportation makes up only 1% of our product’s total footprint. There is a common misconception that products must be developed locally in order to be green.

In many cases, this is accurate. It is better to drink local beer than trucking it across the country (and, in Portland, drinking locally is not really a sacrifice). In StalkMarket’s case, there simply isn’t a viable local option.  There is not enough sugarcane production in the United States to make this possible. Our products are manufactured near the sugar refineries overseas. They are sent to the US via container ship, which is one of the most efficient forms of transportation available in the world (a container ship can move a thousand pounds of cargo 450 miles on a single gallon of gas).

Buzz Chandler

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